is a Silicon Valley and Bay Area success with its product line of t-shirts, games, toys, and exercise equipment. The Company has cultural appeal with a complete product line and management system that runs as a seamless virtual operation.
Finds Success With a Virtual Office

By: Michael K. Thomas

Company Operations is a trend-setting, successful product design company that is managing to grow while keeping overhead very low in a slow economy. The company is based out of Fremont, California. However, its finance department is in San Diego, marketing and sales is in Fresno, design and production is managed from Oakland, and general management is in Fremont and Santa Clara, CA. has some very unique challenges: it is a company that needs to establish a centralized business view to the outside world -- customers, clients, investors -- while working with a management team that is not located in one place. Also, communications within the company need to be managed seamlessly.

Virtual Office Management to the Rescue chose a virtual office management solution from Executive Suite 100 in Santa Clara to centralize many of its business and communication activities. This approach allows the company to establish a single business address from which they can manage company affairs, and they are able to leverage technology to move integrated messages from one location to the other without the need of staff or additional office overhead. This solution greatly reduces their operating costs, which provides higher middle and net profit margins for the company.

How Does It Work?
Through Executive Suite 100's Virtual Office service, is supplied with a remote business identity allowing the company to market and sell its products from one single known business address. The main benefit of this service is that any company, even a foreign corporation, can establish a business identity in Silicon Valley. This identity allows a company to list themselves in yellow page directories, establish a web site, and even direct mail to and receive mail from clients all under the business address of the virtual office.

Another benefit of the virtual office concept is image. Simply put, this is the external "picture" that a company presents of itself. Once a company has established its identity through a virtual office, what customers and competitors perceive about the company is now very professional, credible, and established. This type of image is extremely desirable for a growing, start-up business. Executive Suite's virtual office solution provides a professional image or identity by allowing the company to leverage shared services and resources such as a receptionist to answer your business phone line in your business name; professional meeting space or conference rooms for meeting or entertaining clients; photocopy, facsimile, and mail handling services - a single place to receive and manage documents; and when needed, administrative support to handle the details of projects and/or campaigns.

Integrated Messaging Handles Team Communications
Messaging can be thought of in four basic ways: same time/same place; same time/different place; different time/same place and different time/different place. Individuals or a team having a simple face-to-face meeting or conference illustrates the first example, same time/same place. The second scenario, same time/different place, can be accomplished with video conferencing. Different time/same place is easily handled by leaving voice messages to be reviewed when each party is able. Finally, different time/different place is handled through interactive conference on demand.

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Written by: Michael K. Thomas, Director of Executive Suite 100 is responsible for the company's general management and consulting practice.The company consults to small and middle-market businesses with complex business management and financial management issues. Executive Suite 100 can be reached at p: 408.735.0599, f: 408.735.0564, or email:

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